Proven Results. Real Execution.
“I cannot imagine opening right out of school without Start Up Lab. By my third month in practice, I had doubled my goal for patient visits and tripled my goal for monthly revenue in a typical "slow month" — while still being able to take the entire week off Christmas and New Years!“
When structure is installed early, growth accelerates.
Let’s Be Honest…
You want to grow. You are capable, driven, and willing to work. But you do not have a clear blueprint for how to get there.
Right now, you are guessing.
You are juggling office layout, paperwork, brand identity, new patient calls, care plan conversions, marketing, financing, and team decisions. Everything feels urgent.
When everything feels urgent, nothing gets prioritized correctly.
That is how momentum stalls.
Not because you lack skill.
Because no one taught you how to build a business.
Most chiropractic offices do not struggle because of talent. They struggle because the doctor builds a job instead of a structured company.
And if you do not fix that early, it costs you years.
The Cost of Figuring It Out Alone
You can hustle your way forward. But without structure, you delay profitability, exhaust yourself, create inconsistent systems, stall growth, and lose momentum.
The first three years matter more than you think. This is when habits are formed, systems are installed, and profit patterns are set.
Three years from now, you will either still be correcting early mistakes, or leading a structured, profitable practice with predictable revenue and operational control.
The difference is not effort.
It is structure.
The Start Up Lab Formula
The repeatable structure behind profitable six-figure first years and scalable seven-figure growth.
Build It Right
From Day One.
Momentum follows clarity and structure. You define your vision, financial targets, business model, patient journey, and brand positioning before growth begins.
You launch or restructure with intention, not impulse.
You stop chasing everything and start executing what actually drives revenue.
Install Systems That Multiply Growth.
Growth without systems leads to burnout. Scale requires structure.You implement intake workflows, new patient systems, care plan tracking, marketing rhythm, team training, and KPI planning.
Your practice shifts from reactive to predictable.
Numbers guide decisions. Not stress.
Build Freedom,
Not Just Revenue.
Success is not just income. It is structure, time, clarity, and control.
With systems in place, profitability becomes consistent and growth becomes intentional. Your practice supports your life instead of consuming it.
That is the difference between building a job and building a business.
Here Is Exactly What You Get Inside The Start Up Lab
A 90-day live implementation experience designed to install the exact systems behind profitable, scalable practices.
Weekly Live
Implementation Calls
- 12 weeks of structured system implementation
- Direct feedback on your real practice
- Strategic troubleshooting in real time
- Clear weekly execution priorities
- Accountability that eliminates drift
This is where clarity replaces guesswork and momentum compounds.
Core Practice Systems
- Intake forms and paperwork
- Operational workflow optimization
- Care plan tracking
- Close-rate monitoring
- Profitability dashboards
- Planning and KPI systems
So your operations run with clarity instead of chaos.
Marketing and Brand Structure
- Patient acquisition clarity
- Outreach strategy
- Brand positioning
- Messaging alignment
- Growth tracking habits
So growth becomes predictable, not accidental.
Team and Leadership Infrastructure
- Role clarity
- Communication standards
- Accountability systems
- CA and associate contract framework
So you lead with structure instead of emotion.
Private Community
and Resource Vault
- Cohort capped at 20 doctors
- Strategic peer accountability
- Session recordings
- Templates and implementation guides
You are not building this alone. You are surrounded by other serious founders committed to execution.
April Cohort EXCLUSIVE BONUS 1:1 Vision Casting Session (60 minutes)
- Clarify your long-term vision
- Align financial targets
- Map 12 to 24 month growth plan
- Identify blind spots early
Included only for this April cohort.
This is not a course. It is a 90-day implementation cycle.
Comparable one-on-one consulting for this level of implementation typically exceeds $15,000.
3 Paths to Join
The Start Up Lab
All payment options include full access to the 90-day live cohort, complete systems, private community, resource vault, and the April 1 to 1 Vision Casting Bonus.
Choose your path. Secure your seat before enrollment closes.
Pay in Full
$4,050
SAVE $450
Most selected by committed founders
One-time investment. Maximum savings and immediate access.
3 Payments
$1,500
Total $4,500
Split across three months. Full access and bonus included.
6 Payments
$750
Total $4,500
Extended flexibility. Full access and bonus included.
Secure your seat today. Immediate access. Implementation begins April 1.
Only 20 doctors accepted to protect implementation quality.
Enrollment closes March 25, 2026 or when seats are filled.
FAQs
What if I don’t have a practice open yet?
I’m already open. Is it too late?
What if I just figure it out myself?
What if I’m not ready?
How much time does this require?
Is this only for all-cash practices?
What makes this different from other programs?
Will I see results in 90 days?
Is it personalized?
Is it worth the investment?
Is there a refund policy?
Why only 20 doctors?
Meet Your Mentors
We are Dr. Colten Nevel, Dr. Lacey Nevel, and Dr. Sadey Broecker, the founders of Start Up Lab.
We built this program from our own start-up journeys after recognizing the gap between chiropractic graduates and truly profitable early-stage practices.
Drs. Colten and Lacey opened Free Spirit Chiropractic nine months after graduation. Within six months, it reached six figures. Within five years, it scaled into a seven-figure, all-cash practice built on structure, systems, and intentional growth.
Dr. Sadey followed a similar path after associating, building a profitable and scalable practice with clarity from day one.
We remember the uncertainty of start-up. The constant decisions. The lack of clear guidance from mentors who were still close enough to the process to understand it.
So we built the structure we wish we had.
Start Up Lab is the exact framework we used to build profitable, systemized practices without sacrificing freedom.
Now we are handing it to you.
We are not teaching theory. We are teaching what we recently executed.
Image Built in Real Life. Not Just on Slides.
Build the Practice Right
From Day One
You did not choose chiropractic to build a job that owns you.
You chose it for impact.
Freedom.
Profitability.
Start Up Lab gives you the systems, structure, mentorship, and accountability to build it correctly the first time instead of spending years correcting preventable mistakes.
This is not about motivation.
It is about execution.
If you are serious about building a business that supports your life, this is your move.
Enrollment closes March 25, 2026.
Cohort begins April 1, 2026.
Limited to 20 doctors.
Build it right now. Or spend years fixing what could have been installed correctly.
THE START UP LAB
© 2026 All rights reserved.
